FOR IMMEDIATE RELEASE
MCCAIN’S FIRST GLOBAL SOCIAL RESPONSIBILITY REPORT WINS BEST ANNUAL REPORT AT CRS AWARDS
Toronto, Canada, February 25, 2010 - McCain was honored during a luncheon held at the National Press Club in Washington, D.C., U.S. where PR News announced the winners of its annual Corporate Social Responsibility Awards. McCain’s first global social responsibility report – Our Journey – won the 2009 best annual report. McCain first introduced its report, available at www.mccainusa.com, in October 2009.
PR News is a well-known and highly regarded publication that, for 62 years, has targeted communications professionals across all industries
According to Dale Morrison, McCain’s global president and CEO, while the company's journey toward social responsibility began more than 50 years ago, the term "Corporate Social Responsibility" was not common language when co-founders Harrison and Wallace McCain first ventured out in 1957. The two brothers, however, operated with the philosophy that good ethics is good business and with the highest regard for people, cultural differences and for building mutually beneficial relationships. Even then, the company founders knew that making decisions with a view to social, economic and cultural challenges was the key to sustained success.
Although McCain has long operated its business with an underlying philosophy of social responsibility, the company had not taken steps to communicate its efforts, progress or initiatives, largely because it has remained privately owned since its founding.
In recent years, however, customers, employees and other stakeholders have been demanding greater transparency from companies, particularly with respect to environment practices and social compliance throughout the supply chain. The publication of McCain’s first social responsibility report marks an historic step in the company’s journey of becoming more market facing, giving customers the information they desire in choosing their brands. The publication also provides the company with a key marketing and employee recruitment tool as business partners and prospective employees look to associate with the most reputable companies.
About McCain Foods:
McCain Foods, LTD. is an international leader in the frozen food industry, employing 20,000 people and operating 53 production facilities on six continents. In the USA, McCain Foods is a leading supplier of frozen potato and snack food products for the foodservice markets (including major national food chains). McCain also supplies retail grocery chains with both McCain and private label potato products. McCain Foods USA, headquartered in Lisle, Illinois, employs 4,500 people and operates production facilities in Illinois, Maine, Washington, Wisconsin, Idaho, New Jersey, California and Nebraska.
