POTATO
APPETIZERS PULL IN THE PROFITS
why it
makes sense: |
74% of patrons like to try new
dishes when they eat out¹ |
proof it works: |
create a fun and unique appetizer
featuring McCain® Frips®
fresh-style chips. With a $4.99 menu price, Fresh Parmesan
Potato Chips yield $4.11 in gross
profit per serving.² |
how McCain
helps you: |
from spirals, wedges and Cross Trax®
waffle fries to X-treme® or
Brew City® fries, McCain® potatoes add variety to
your appetizer menu
|
¹ Yankelovich Monitor, Volume 1, 2004
² Based on average distributor markup and McCain Foods USA food cost estimate.
SPECTACULAR
SIDES BUILD
PROFITS
why it
makes sense: |
97% of operators serving sweet
potato fries feature them as a second fry alternative*
|
proof it works: |
adding a unique second fry can
increase profits by 12% |
|
SINGLE FRY MENU |
TWO FRY MENU - ADDING SWEET POTATOES |
|
Primary Fry |
Primary Fry** |
Sweet Potato Fry* |
Total Profit |
Cost/serving |
$0.23 |
$0.23 |
$0.61 |
+12%
$6,560 |
Price/serving |
$1.99 |
$1.99 |
$2.75 |
Profit/serving |
$1.76 |
$1.76 |
$2.14 |
Servings/year |
30,000 |
24,000 |
8,000 |
Profit/year* |
$52,800 |
$42,240 |
$17,120 |
$59,360 |
* Prices based on a 6 oz. side serving.
** Two fry menu servings based on 3 to 1 serving
assumption.
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