Plan Events That Bring Customers In!
Choose from these patron-pleasing promotion ideas to
create your own BREW CITY traffic-driving event!
Feature specials on BREW CITY appetizer and drink
combinations with the opportunity to win BREW CITY mugs
or other prizes.
How to:
- Determine your offer. For example, offer the
“Pint with a Pint” suggestion below for a special
low price during game nights
- Collect business cards from patrons who order
the BC Game Night Appetizer Specials and hold weekly
drawings for BC Mugs, Pint Glasses or other prizes
Invite customers to wear a team jersey to be eligible
for a discounted appetizer—but only if their team wins!
How to:
- Schedule and promote the event on premise using
BREW CITY Fanatics posters, table tents
- Educate your waitstaff to tell patrons about the
Jersey Nights to ensure maximum attendance
- Hand out appetizer discount coupons for patrons
whose team wins—good for their return visit
It’s not just for the boys anymore. Offer your lady fans
discounts on drinks and appetizers during game time.
How to:
- Use BREW CITY Fanatics Posters and table tents
to promote the event and/or menu special
- Offer coupons on appetizer & drink specials to
come back for the next Girls Night
Host a "Who’s the Boss" sports trivia contest where the
winning partner gets bragging rights for being the
ultimate sports fan.
How to:
- Give a Sports Fanatic coaster to every guest
when they sit down
- Let the table discuss their sports knowledge
over dinner
- For guests who can correctly answer five
questions, give them a BREW CITY appetizer coupon
for their next visit
- Drinks and Dry Cleaning—Partner with a
local business to provide practical services that
help your customers simplify their days. Make 5 p.m.
"drop-off" and “delivery” time for dry cleaning.
When customers show their restaurant receipt, give
them a coupon for one free shirt cleaning.
- BREW CITY Bags Tournaments—Clear out a
section of your parking lot and host a bags
tournament. Winner gets a round of appetizers on the
house or a BOGO coupon.
- Speedway dating—Host a night where
patrons come dressed in racing flag colors. Red
means, "I’m in a relationship." Green means, "I’m
single." And Yellow means, "It’s complicated." Serve
appetizers with checkered flags signaling the true
winner!
- Tablegating—Pick a sporting event and use
the email guide to invite customers to a Tablegating
watch party where groups are rewarded with BREW CITY
premiums for bringing in the most fans.
- Bracket Brawl—Use your BREW CITY
Basketball bracket poster to create a competition
that pits customer against customer to win a BREW
CITY basketball.
- Trivia Home Run Derby—Use your BREW CITY
Sports Trivia Coasters to ask patrons 5 baseball
questions for the chance to win a BREW CITY Baseball
Cap.
- Caddy Club—Use the BREW CITY coupon book
to create a loyalty program where guests get an
appetizer coupon every time they finish off their
fifth bucket of appetizers.