FVS in Potato Pile with Smile Bag
Frank van Schaayk,
Regional President - Americas

Advertising Commitment

McCain Foods is committed to honest, ethical advertising of the benefits of our products in a manner consistent with our traditional high standard of behavior. The global principles outlined below demonstrate our commitment to upholding integrity in advertising.

We will not:

  • Create advertising, advergaming, promotional initiatives or other communications targeted directly to children under the age of 12;

  • Place advertisements in media targeted to children under the age of 12; and

  • Unfairly or inaccurately represent the nutritional value or benefits of our products.