BREW CITY® Tablegating Sports Promotion Event Ideas
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Plan Events That Bring
Customers In!
Choose from these patron-pleasing promotion ideas to create your own BREW CITY traffic-driving event!
Cheers-Leader Challenge

Promote your beer-battered appetizers with a Cheers-Leader Challenge that rewards patrons for reciting their favorite team cheer or school fight song with a special offer on BREW CITY appetizers.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • Serve appetizers in BREW CITY Limited Edition Football containers to create excitement at the table
  • Use BREW CITY Coupon Books to hand out appetizer discount coupons for patrons demonstrating their team spirit

Halftime Halfprice

Celebrate the middle of the game with a limited time offer that lets your guests order two appetizers at half-price—only during halftime!

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • To drive participation, promote the offer via the email invite provided here
  • Use BREW CITY Coupon Books to hand out appetizer discount coupons for patrons to use on their next visit

Root for the Ref

Every time a flag drops, everyone who orders appetizers saves! Create a “Root for the Ref” event by assigning discount values to different penalties. For example, a “facemask” penalty is worth 10% off, “holding” is worth 15% off, and “roughing the kicker” is worth 20% off their appetizer order.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • Educate your waitstaff to tell patrons how to play Root for the Ref
  • Use BREW CITY Coupon Books to hand out appetizer discount coupons for winning patrons

Pit Stops & Starters

Nobody knows tailgating better than racing fans! To get this crowd excited, offer appetizer specials that keep them munching all race long. Let each table choose the driver they are rooting for. If that driver is in the lead after 100 laps, then the table gets a free appetizer. Or offer the house discounted appetizers based on the number of laps for the race. For example: $5 apps on Daytona 500 weekend.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • To drive participation, promote the offer via a custom email invite. Learn how here
  • Serve appetizers in BREW CITY Limited Edition Race Car Tire containers to add to the fun

Rival Weekend Warriors

To leverage the tension between rival teams, hold a Rival Weekend Challenge to see which side can order the most appetizers. At the end of the weekend, the winning fans get appetizer coupons and the chance to display their team’s jersey, pennant or mascot in your operation.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • To drive participation, promote the offer via a custom email invite. Learn how here
  • For the winning team, waitstaff would fill out appetizer discount coupons using BREW CITY Coupon Books

Season Tickets

Reward loyalty with a Season Ticket punch card worth an appetizer special after five purchases.

How to:
  • Create your own loyalty punch cards at www.customizerlive.com
  • To drive participation, promote the offer via the email invite provided here
  • Have customers write their name and email on the back of completed punch cards. Then hold a drawing for prizes like BREW CITY Pint Glasses.

In Your Face

Encourage customers to express their true colors by offering an appetizer special to any guest who comes in with their face painted in team colors.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • To drive participation, promote the offer via a custom email invite. Learn how here
  • Hand out appetizer discount coupons for patrons demonstrating real team spirit with face paint

Right on the Numbers

Give customers who wear their jersey 15% off of any BREW CITY appetizer. Or, give them a discount that corresponds with their jersey number—#88 gets 88¢ off!

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • Educate your waitstaff to tell patrons about Right on the Numbers and to look for jerseys in their service area
  • Waitstaff would fill out appetizer discount coupons with custom offer

Best of Seven

Celebrate the series by offering a unique, specially priced shareable combo platter that features a variety of popular dips and sauces.

How to:
  • Schedule and promote the event on premise using BREW CITY Tablegating posters and table tents
  • To drive participation, promote the offer via the email invite provided here
  • Hold a drawing for prizes like BREW CITY baseball caps and inflatable baseballs